On January 3, 2013, it was announced by Age of Empires Online Trajan (Kevin Perry) via the official community blog that Age of Empires Online had finished its development stage and was entering its support phase, and in September 2013 Microsoft Studios announced that the Age of Empires Online servers would be shut down on July 1, 2014. Producer Kevin Perry gave a presentation at the 2013 Game Developers Conference explaining the reasons for Age of Empires Online's closure and why he believed its business model ultimately failed, that being mostly due to the content being too expensive to create for the small daily active userbase.